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Muhamad Rifqi Zafran Bin Abdul Hakim (2022)

5.3 Conclusion of the Study

In a nutshell, this study examines the factors which are sales volume fluctuations, training and development, commission and
incentive, planning of sales activity, and sales fluctuation for Navegacion Shipping (J) Sdn Bhd. Based on the results, training and
development and planning of sales activity significantly influence sales performance. Besides that, sales volume fluctuations and
commission and incentives negatively influence sales performance. The findings indicate that training and development, as well as
planning sales activity, are significant elements of Navegacion Shipping (J) Sdn Bhd's sales performance.However, sales volume
fluctuations and commission and incentive were not significantly supported, indicating that these variables need more consideration.
Future researchers might do more studies and find more information about sales performance for Navegacion Shipping (J) Sdn Bhd by
including other variables into the conceptual framework. Thus, it may improve the quality of the research by using additional variables
to get reliable data.

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