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respondents have expressed satisfaction with Warung Mak Mah's atmosphere. According to prior research, customer satisfaction was linked
directly and positively to aspects of positive approach behaviours that found the physical environment to be an important predictor of
customers' contentment (Chang, 2000). In this way, restaurants may have a different instrument to manage customer happiness and positive
approach behaviours.

In addition, the data show that customer perceived value is a significant independent variable that affects customer satisfaction. H4
demonstrates that customer perceived value has a considerable beneficial effect on customer satisfaction. According to the results, this
variable has a p-value of 0.007 less than p < 0.05, and value of β = 0.227, which is considered acceptable by this standard. The prices of
Warung Mak Mah's food and beverages were arranged to be convenient for customers to pay. Perceived value relates to the customer's
opinion of whether the items or services they received outweigh the price they paid (Vera & Trujillo, 2013). This way, it is easier for the
customer to choose what they want. In addition, a previous study found that customers' perceived value and customer satisfaction are linked
positively and directly (Aupperle et al., 2016). Also, the two most important determinants of customer satisfaction were perceived service
quality and perceived value (Mcdougall & Levesque, 2000). They also say that the customer's value is based on how much the customer
thinks the product or service is worth compared to how much it costs. Warung Mak Mah makes the price of family combo sets a little more
valuable to win over customers.

In this study, businesses are told how to improve customer satisfaction, especially in the restaurant industry. The most significant
factor affecting customer satisfaction is service quality. Warung Mak Mah should focus on service quality since it can attract customers to
eat and buy the food in the restaurant. To increase the profit, Warung Mak Mah should focus on service quality because the customer looks
for other options, such as a company's reputation, tangible things, and word-of-mouth from people who have used it before. Services are
driven by word-of-mouth and reputation, which is why they must be delivered the first time perfectly. Warung Mak Mah must take quick
action to protect the company's reputation in the event of a problem. It is possible that sales could fall and customers begin to go to another
restaurant that meets their requirements better.

Furthermore, Warung Mak Mah has to be aware of the other restaurants that give a reasonable price for the meal they serve. As a
result, Warung Mak Mah can improve their business by establishing a fair price for their target audience. Moreover, Warung Mak Mah needs
to build a relationship with their customers to make them happy with their service and get a good review. Customers also are more
comfortable if they interact with the staff. This helps them deal with busy nights, reduce stress, and make them more likely to return.

Lastly, a few ideas for future study may be discussed. Further investigation of other variables, all four variables should be carried
out in future in-depth research to better understand the independent variables, which are essentially the aspects that influence customer
satisfaction. Due to time restrictions, only 133 surveys were collected. This means that in future studies, the size of the surveys and hence
the number of participants should be raised to improve the study's reliability and trustworthiness. In this study, customers who purchased
meals from Warung Mak Mah were the only ones included in the sample. Customers who used any of Warung Mak Mah's other services
were excluded. In the hope that future studies may be able to remedy this issue.

■ 6.0 CONCLUSION

The outcome of this research is that the customer satisfaction concept was effectively identified, indicating that four factors
contribute to customer satisfaction at Warung Mak Mah. The findings indicate that food quality, service quality, physical environment, and
customer perceived value had an effect customer satisfaction. By providing the results, businesses may choose which aspects to employ
and how to enhance their operations to better serve their customers.

■ 7.0 ACKNOWLEDGEMENT

Preparing the final year project is difficult because the company cannot provide their sales data and collect data. Meanwhile, my
supervisor, Dr Mazilah, always help me to find a good article which means easy for me to refer to it. Besides, this semester is challenging
due to COVID-19 and also, the time to make this project was very limited. Lastly, I want to mention that this final year project is really good
because I can learn about the format of the final year.

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