Page 535 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

FACTORS INFLUENCING CONSUMER PURCHASE
INTENTION : TEKPOL ELECTRIC & SUPPLY SDN

BHD

Ng Wai Teng, Zuraidah Sulaiman

Sekolah Perniagaan Antarabangsa Azman Hashim, Universiti Teknologi Malaysia, Johor Bahru

teng1998@graduate.utm.my , zuraidahs@utm.my

ABSTRACT
The electrical industry has always been sought for, however only faces a booming request since 2017 resulting in
electrical industry has gradually receive more and more attention over the years as people start to take notice on the
importance of it. This results in businesses receiving external threats coming from new company of the same
category. Therefore, the company needs to understand what are the factors that will influence customer buying
intentions to increase the purchase in their shop and gain competitive advantage. This study adopted the quantitative
research approach by gathering respondents’ data using google form questionnaire. The study targets for 120
respondents at least. The non-probability sampling technique is used in this study, which refers to purposive
sampling. All the collected data will be analysed using SPSS software. Expected findings for this research is to figure
the factors affecting consumer purchasing intentions of electrical stores. In conclusion, the findings are expected to
improve competitive advantage of Tekpol Electric & Supply Sdn Bhd.

Keywords: electrical stores, consumer purchase intentions, competitive advantage

■ 1.0 INTRODUCTION

1.1 Company’s Background
Álvarez (2008) suggests that business competitiveness relies on the acquisition of skills in order to achieve higher
productivity, which in turn helps to improve business competitiveness. This is expressed in the ability to add value
to all internal and external actors, allowing them to compete in new sectors and adapt to global markets; that is,
competitiveness is the basis of business growth Martínez (2010). The electrical industry has always been sought for,
however only faces a booming request since 2017. Foreign investment value in the Malaysian electrical and
electronics industry was reported to have achieved RM 10.71 billion in the year 2018. The manufacturing of
electrical equipment as preliminary share of GDP at current prices in Malaysia was 0.5% in the year 2018, according
to Statista. This shows that the electrical industry has gradually receive more and more attention over the years as
people start to take notice on the importance of it.

Tekpol Electric & Supply Sdn Bhd is a company that specializes in selling electrical component, parts, and electric
appliances such as ceiling fans, electrical cables, switches, and more. The location chosen took into account of the
company to the public eyes, whether it is easily noticed or vice versa. Besides that, they made sure to pick a location
where it is convenient to acquire supplies and provide supplies. Since the location in Malim Jaya is faced towards
the main road, the company had placed themselves in a beneficial spot.

Tekpol Electric & Supply Sdn Bhd was first established in 1995 by Mr Lam, a diligent contractor of his time. The
company played a vital role in supplying skilful contractors and workers to the government. From supplying
contractors, the company slowly transformed into an entrepreneurial business company, supplying various types of
electrical goods to the community till today. The company at first was a shared company, consisting of two other
partners who were good friends with Mr Lam. Gradually, both of them had found their own fame through contracting
projects and had since then established their own business, too. Mr Lam continued the service to the government
until 2004, where he retreated from the role of contractor into a businessman instead. His workers continued to work
with him, although the rest had resigned to seek for a better career opportunity. The company’s business started
slow, but steady initially. The business will provide affordable but modern electrical products to customers,
especially for domestic usage.

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