Page 540 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

The questionnaire survey approach was used to obtain primary data in this study. Primary data are data collected
directly from respondents in order to answer the research topic (Malhotra, 2009). In this study, respondents were
given questionnaires through Google Form. When a large number of people are involved in a study, the survey
technique is considered appropriate. The respondents have freely agreed to take part in this survey. This study
involved six marketing steps: identifying the problem, creating the technique, formulating the research design,
collecting data, analysing data, and organising and presenting the study results. These procedures were followed in
order to get favourable and effective results.

Section: Content
Section A Demographic profile respondent
Section B Independent variables - Brand, price, Trend
Section C Dependent variables - Consumer Purchase Intention

Table 1: Sections in Questionnaire

Factor Source From Literature Scale Item

A. Demographic Profile

1. Male
Gender
2. Female

1. 15 and below

2. 16 - 25 years old

3. 26 - 35 years old
Age
4. 36 - 45 years old

5. 46 - 55 years old

6. 56 and above

1. Malay

2. Chinese
Ethnicity
3. Indian

4. Others

1. Below RM 1000

2. RM 1001 – RM 3000

Monthly 3. RM 3001 – RM 5000
Income Level
4. RM 5001 – RM 7000

5. RM 7001 – RM 9000

6. RM 9001 and above

519