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648 Syamimi (2022)

Luarn, P., Lin, Y. F. and Chiu, Y. P. (2015) "Influence of Facebook brand-page posts on online engagement", Online Information
Review, Vol. 39 No. 4, pp.505-519.

Mollen, A. and Wilson, H. (2010) Engagement, telepresence and interactivity in online consumer experience: Reconciling
scholastic and managerial perspectives. Journal of Business Research, 63(9), pp. 919-925.

Mueller, M. J. (2019). An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative
strategies amongst other creative tactics (Doctoral dissertation).

Öhman, W. (2017). Instagram marketing: A study about the effect of visual content on customer engagement in the airline industry
(Doctoral dissertation).

Palmet, M. and Ghasemi, S. Z. (2019) Driving online brand engagement, trust, and purchase intention on instagram. Master Thesis
in Business Administration. School of Business, Societ and Engineering, lardalen niversit

Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences. Journal of the Academy
of Marketing Science, 45(3), 294-311.

Postnikova, A., & Nilsson, M. (2019). Stop being so informative!: A quantitative study on social media content and consumer
engagement.

Straker, K., Wrigley, C. and Rosemann, M. (2015) “The role of design in the future of digital channels: Conceptual insights and
future research directions.” Journal of Retailing and Consumer Services, Vol. 26, pp. 133-140.

Trong Nhan, P. H. A. N., Truc Vi, H. O., & Viet Phuong, L. H. (2020). THE IMPACT OF CONTENT MARKETING ON
CUSTOMER ENGAGEMENT ON INSTAGRAM–A CASE STUDY OF FASHION BRANDS. International Journal of
Management (IJM), 11(7).

Verhoef, P. C., Reinartz, W. J. and Krafft, M. (2010) Customer Engagement as a New Perspective in Customer Management.
Journal of Service Research, 13(3), pp. 247–252.

Vivek, S. D., Beatty, S. E. and Morgan, R. M. (2012) “Customer Engagement: Exploring Customer Relationships Beyond
Purchase,” Journal of Marketing Theory and Practice, Vol. 20 No. 2, pp. 127–45.

Wang, L., Liu, R., & Vosoughi, S. (2020, June). Salienteye: Maximizing Engagement While Maintaining Artistic Style on
Instagram Using Deep Neural Networks. In Proceedings of the 2020 International Conference on Multimedia Retrieval (pp. 331-
335).

Wibawa, B. M., & Nareswari, N. MSMEs Focus on Instagram Account Quality: Key Factors to Prioritize in Instagram Posting.

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