Page 666 - MARSIUM'21 COMP OF PAPER

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5.0 DISCUSSION AND CONCLUSION

Factors of customer engagement towards pharmaceutical product posting among Instagram users have been successfully reviewed
and collected. In conclusion, there were a total of 133 respondents randomly selected among Instagram users. All data collected
were conducted smoothly and analyzed using version 26 of SPSS. All steps to complete this analysis have been taken from this
report. Researchers review and examine the descriptions of statistical analysis in this chapter, discussion of key findings, and
implications of the study.

Keys such as Descriptive analysis, reliability testing, independent sample t-test, and multiple regression were the main measures
for running the data from the collected questionnaires. The limitations encountered in this research by the researchers are also
explained in this chapter. There are several suggestions put forward and recommended to prospective researchers to address these
constraints. It can be concluded that the focus of this study is to analyze the involvement of Instagram users towards the posting
of pharmaceutical products.

5.1 Hypothesis Discussion

Regression analysis was performed to test the impact on customers engagement towards posting on Instagram among Instagram
users. The following section describes the outcomes of regression for each hypothesis. In conclusion, if there is a significant
relationship to the dependent variable in customers engagement towards posting on Instagram, the independent variable of
interactivity, consistency, and informative value content.

HYPHOTHESIS RESUL T DECISION
H1 : There is significant relationship between interactivity P > 0.05 Not Supported
post and customer engagement on social media
H2 : There is significant relationship between consistency post P < 0.05 Supported
and customer engagement on social media
H3 : There is significant relationship between informative P > 0.05 Not Supported
value content post and customer engagement on social media

Table 8: Hypothesis Results

5.1.1 The relationship between interactivity post and customer engagement on social media

In this report, IN refer to the degree of . Interactivity posting is not significant to increase customer engagement on Instagram.
For this reason, users ’actions are driven by their own desire to participate and engage in broadcasts. This is because the interactive
processes characterized by the intensity of customer engagement are different, which occurs at the level of customer interaction to
the non-priority product in meeting consumer demand.

5.1.2 The relationship between consistency post and customer engagement on social media

In this study, being consistent when sharing content is referred to as CO. The results of this research show that CO is significant
for customers' engagement toward posting on Instagram. It is imperative for companies to have a posting schedule in order to be
consistent with their postings. Posting on eh of the social media channels at the same time can make it easier for your brand to
reach a large number of people without having to pay for boosted content or advertisements.

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