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De Vries, L., Gensler, S. and Leeflang, P.S.H. (2012), “Popularity of brand posts on brand fan pages: an investigation of the effects
of social media marketing”, Journal of Interactive Marketing, Vol. 26 No. 2, pp. 83-91.

de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement
in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211-1228.

Fu, P. W., Wu, C. C., & Cho, Y. J. (2017). What makes users share content on facebook? Compatibility among psychological
incentive, social capital focus, and content type. Computers in Human Behavior, 67, 23-32.

Gavilanes, J.M., Flatten, T.C. and Brettel, M. (2018), “Content strategies for digital consumer engagement in social networks: why
advertising is an antecedent of engagement”, Journal of Advertising, Vol. 47 No. 1, pp. 4-23.

Gümüs, N. (2017) “The Effects of Social Media Content Marketing Activities of Firms on Consumers' Brand Following Behavior”.
Academic Research International, Vol. 8 No. 1, pp. 1-8.

Hamzah, Z. L., Wahab, H. A., & Waqas, M. (2021). Unveiling drivers and brand relationship implications of consumer engagement
with social media brand posts. Journal of Research in Interactive Marketing.

Hanlon, A. 2019. Digital Marketing. Strategic planning & integration. SAGE Publications Ltd. London.

Hollebeek, L. D. and Macky, K. (2019) “Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value:
Framework, Fundamental Propositions, and Implications”. Journal of Interactive Marketing, Vol. 45, pp. 27-41.

Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the Effects of eWOM, Trust Inclination, and Information Adoption
on Purchase Intentions in an Accelerated Digital Marketing Context. Information, 11(10), 478.

Khaling, 2020. A photographer / an Instagram influencer. Interview 05 December 2020

Kim, B., Yoo, M., & Yang, W. (2020). Online engagement among restaurant customers: The importance of enhancing flow for
social media users. Journal of Hospitality & Tourism Research, 44(2), 252-277.

Kim, C. and Yang, S.-U. (2017) Like, comment, and share on Facebook: How each behavior differs from the other. Public Relations
Review, 43(2), pp. 441-449.

Kim, D., Spiller, L. and Hettche, M. (2015) "Analyzing media types and content orientations in Facebook for global brands",
Journal of Research in Interactive Marketing, Vol. 9 No. 1, pp. 4-30.

Kim, M., Song, D., & Jang, A. (2021). Consumer response toward native advertising on social media: the roles of source type
and content type. Internet Research.

Kosiba, J. P. B., Boateng, H., Amartey, A. F. O., Boakye, R. O., & Hinson, R. (2018). Examining customer engagement and brand
loyalty in retail banking. International Journal of Retail & Distribution Management.

Kuntara, I., Purwandari, B., Purwaningsih, M., & Kumaralalita, L. (2019, October). Factors Influencing Consumer Engagement on
Instagram: A Perspective of Bereal. id. In 2019 Fourth International Conference on Informatics and Computing (ICIC) (pp. 1- 6).
IEEE.

Lee, D., Hosanagar, K. and Nair, H. S. (2018) “Advertising Content and Consumer Engagement on Social Media: Evidence from
Facebook”. Management Science Vol. 64 No. 11, pp. 5105-5131.

Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on
social media. Journal of Interactive Advertising, 19(1), 58-73.

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