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690 Azifah & Hazarina (2022)

■ 5.0 DISCUSSION AND CONCLUSION

5. 1 DISCUSSION AND FINDINGS

The result of normality test and reliability test that have been analyze in this study may use for future research. The result for the normality
test showed all the data collected by the respondents is normal distribution with value of skewness and kurtosis is between -2 to +2. To make
sure all the variable is reliable to use, the Reliability of Cronbach’s alpha was been test by the researcher. The result form the reliability test
shows that all the variable were reliable with the value of Cronbach’s alpha is more than 0.6. Other than that, the researcher run the Multi-
regression analysis to test on the significant effect for each hypothesis. The result shows that social capital is the only independent variable
that making a significant contribution to the dependent variable which is consumer intention.

5. 2 LIMITATION

There are several limitation that need to be solve when conducting this study. Firstly, the respondents not look into the link of Pinterest page
given before proceed to answer the questions about that Pinterest page. The respondents randomly pick the choice given in the questionnaire
and this effected the result of findings. Next limitation is lack of time in collecting data from the respondents and this effect the data collection.
For example, the data collection for the states were not balance.

5. 3 RECOMMENDATION FOR FUTURE RESEARCH

There are several recommendation that may done for future research. The first recommendation is the future researchers may use qualitative
method in getting data from the respondents. By doing this, the respondents will answer all the questions genuinely and data collected will
be more accurate. The other recommendation is the researcher need to collect data earlier to gain more sample size and help in getting better
result. Other than that, the researcher could use larger scale of target respondents for example targeting consumers that age 16 to 50 to easily
increase the amount of respondents and help in create more accurate result.

5.4 IMPLICATION OF STUDY

This study visualize on how actually consumers focus when using social media especially Pinterest during travel. By get knowledgeable
about the behavior and intention of consumer when using Pinterest, it help in giving the idea on what need to be proposed to the consumer
especially on the content posting. Besides that, any tourism destination’s social sites may know what need to be set up in the page because
consumers demand for security, perceive usefulness and perceive trust.

5.5 CONCLUSION

The researcher study on how Pinterest engage with consumer for travel purpose. Consumer’s social capital impact on how they select the
travel destination page. Most of the consumers strive to get the social media page that consist of complete information about the destinations
and really demand for Pinterest page that may make them feel secure. Then, this survey analyze using SPSS Statistic 26 to get the result for
certain test that already run by the researcher. The amount of respondents for this study is about 102 respondents who use Pinterest in their
daily life and aged 20 to 30 years old. Besides, the total research questions for all the variables is 20 questions that be as statements to analyze
the significant relationship for four hypothesis. After run the multi regression analysis, the researcher get result that shows that 3 variables
are not supported the dependent variable.

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