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687 Azifah & Hazarina (2022)

3.5 RESEARCH INSTRUMENT

Research instrument define as a tool that use to collect, measure and analyze any data that related to the study by the researcher. Research
instrument that use in this study is survey. Guided response type and free-answer type of survey research implemented in this study. Set of
questionnaire distributed to the target respondent that consist of questions that related to the study. Questionnaire separated to two section
which are Section A and Section B, to make it easier to understand. The question, ‘Are you Pinterest’s user and currently 20 to 30 years of
age?’ will ask first to make sure that only respondents in this category allow to participate in the survey.

3.5.1 SECTION A

Section A developed consists of demographic questions. In this section, respondent will request for their age to make sure that they are in
the right category of target respondents who are the person that aged 20 to 30 years old. Furthermore, a question on the interest of the
respondent either love social activities or not. Additionally, in this section, will be ask on the gender, state and email. Email needed because
will be used for any query in future regarding research purpose.

3.5.2 SECTION B

Section B has four part consist of four independent variables and one dependent variable. First part questions regarding the first variable
which is perceived ease of use. Meanwhile, second part contained four questions according to second variable which is perceived usefulness.
After that, there are five questions in third part that link which third independent variable, perceived trust, the forth part have three questions
about social capital and lastly the fifth part that consist of four questions. 5 Likert Scale used for this questions that anchored by definitely
1=strongly disagree, 2= disagree, 3= neutral, 4= agree, 5= strongly agree. The last question requests respondent to give feedback on Tiarasa
Escape’s Pinterest page.

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