Page 710 - MARSIUM'21 COMP OF PAPER

689 Azifah & Hazarina (2022)

Table 4.3: Result of Reliability Test

Variables Statement Scale Cronbach’s
item Alpha
Perceive Ease of Use It is easy for me to use this Tiarasa Escape Pinterest page. 4 .905
It is easy to find the information I want on Tiarasa Escape’s Pinterest page.
I feel confident about using Tiarasa Escape’s Pinterest page.
I find it easy to do what I want to do during my travel on Tiarasa Escape’s
Pinterest page.
Perceive Usefulness This Tiarasa Escape Pinterest page provides speedy answers to my questions. 4 .846
This Tiarasa Escape Pinterest page is effective in helping me find the most
relevant information
Overall I find this Pinterest page useful.
This Tiarasa Escape Pinterest page improves my ability to get knowledge about
this destination.
Perceive Trust This Tiarasa Escape Pinterest page is genuinely committed to my satisfaction. 5 .873
I have trust in ths Pinterest page.
This Tiarasa Escape Pinterest page appears to be more trustworthy than other
resorts’ social networking sites.
This Pinterest page is secure.
I feel safe when I use this Tiarasa Escape Pinterest page to choose the
destination for travel.
Social Capital Uisng Pinterest, I can understand what happens in society and help myself to 3 .834
travel in peace.
I can learn about other cultures through Pinterest before travel.
Using Pinterest I can get specialized knowledge and information.
Consumer Intention I believe that using Pinterest to travel would be fascinating. 4 .694
I willingly use Pinterest social networking sites.
I am not opposed to use Pinterest for travel purposes.
I intend to continue using Pinterest.

4.4 MULTIPLE REGREASSION ANALYSIS

Multiple regression is a technique to explore the complex relationship between one dependent variable and several independent variables. In
order to have a better understanding of the relationship between perceive ease of use, perceive usefulness, perceive trust and social capital
towards the intention of consumer to use Pinterest for travel purpose, the multiple regression method was used to examine the relationship
between the independent and dependent variables. The significance level need to get below 0.05 (Fisher, 1962) to show it have significant
relationship between independent variables and dependent variable. Multiple regression analysis is performed to analyze the relationship and
how strong the independent variables does associates with dependent variables. Table 4.4 shows that social capital has significant unique
contribution to the dependent while perceive ease of use, perceive usefulness and perceive trust not significant because the value is more
than 0.05. Besides, R square is 0.439 and it means this model explained 43.9% of the variance in consumer intention had well explained by
all the four independent variables which is perceive ease of use, perceive usefulness, perceive trust and social capital.

Table 4.4: Multiple Regression

Coefficients

Model Unstandardized Coefficient Standardized t Sig. R Square
Coefficient
B Std. Error Beta
Constant 1.660 .300 5.526 .000
Perceived ease of use -.070 .099 -.104 -.711 .479
Perceive Usefulness .175 .133 .220 1.323 .189 .439
Perceive Trust -.075 .105 -.099 .714 .477
Social Capital .423 .077 -.512 5.498 .000

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