Page 707 - MARSIUM'21 COMP OF PAPER

686 Azifah & Hazarina (2022)

■ 3.0 RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN

The study will examine the relationship between variables which is the significant relationship between perceived ease of use, perceived
usefulness, perceived trust and social capital towards the consumer intention to use Pinterest for travel. The research design of this study is
a descriptive quantitative research design. This study use survey method in collecting data from local tourist that have Pinterest account. The
target respondents is among local tourist that aged 20 to 30 who are young adult consumers that use Pinterest in their daily life. This
methodology will be accomplished through a survey questionnaire, completed by the young adult Pinterest users by Google Form. All the
variables will be checked on the reliability before proceed to get the 100 respondents.

3.2 POPULATION AND SAMPLING

3.2.1 POPULATION

As mentioned by Banerjee and Chaudhury (2010), population may defined by geographic location, sex, age, with additional definitions of
attributes and variables such as occupation, religion and ethnic group. The population of this research focuses on respondents who are local
tourists which located in Malaysia. This research will focus on the local tourist which are young adult that age 20 years old to 30 years old
that use Pinterest in daily life as well as in making any decisions. According to Simon Kemp (2021), there are 32.57 million people in
Malaysia for first quarter in 2021 and 28 million of them are active social media users. Plus, 6.72 million of them who are 16 years old until
64 years old used Pinterest in their life. This study will aim for young adult users that already have Pinterest account because the dependant
variables of this study is intention of consumer to use Pinterest for travel and young adult consumer is the most category of consumer that
active using social media as well as using internet. This is prove by the survey that done by Malaysian Communication and Multimedia
Commission (2020), the young adult consumers is the highest percentage of consumer that use internet which is 67.2 percent.

3.2.2 SAMPLE SIZE

According to Hair et al. (2010), a recommended sample size of 100 for survey is minimum in survey study. Therefore, the number of samples
is at least 100. Then, 100 sets of questionnaires will be distributed among the 100 respondents from the population of consumers that use
Pinterest through any digital platform like Facebook, Instagram, Whatsapp and Pinterest by online Google Form. From the Google Form,
respondents’ email will be recorded for education purpose. Spreading Google Forms online will help to reduce time plus this prevents the
spread of Coronavirus in this country with limited movement. To add on, the users of Pinterest are located in a different state. So, with respect
to the situation of pandemic and the rules by the government, the best way to conduct this research is via online.

3.3 SAMPLING SIZE TECHNIQUE

The sampling technique that used in this research is one of the non-probability sampling technique which is judgemental or purposive
sampling. Non-probability technique is a method where feedback is collected based on a researcher’s or statistician’s sample selection
abilities rather than a predetermined selection process. In the other hand, purposive sampling is based on the researcher’s judgement, and it
is developed solely on the basis of the study’s goal and the target respondents’ knowledge. Homogeneous sampling applied to make the
form. The respondents share the similar traits, which are the respondents that aged 20 to 30 years old that use Pinterest. The idea is on how
this type of respondents relates to the topic or variables that indicate in this survey. In the survey, the first question that will be ask: “Are you
Pinterest’s user, currently 20 to 30 years of age?” The next questions will indicate that if the answer is no, the respondent will be terminated
from the survey. Only the one that said yes will be inclusive to the research. This is the method use in distributing the questionnaires to make
sure that all the 100 respondents is in the circle of target respondents who are needed in this survey.

3.4 DATA COLLECTION METHOD

Primary data and secondary data used in this research. According to Agarwal (2011), primary sources are unique sources from which the
researcher gathers data directly from a sample of consumer by interviewing them. This type of data can be collected through various way
like observation and interviewing. This research will collect primary data from the survey that spread to the target respondents who are young
adult Pinterest’ users which located in Malaysia. Another type of data that used by the researcher is secondary data that readily accessible
and do not necessitate the time and effort of developing and administering instrument. As mentioned by Agarwal (2011), secondary sources
is data that sources include publicly available done in detail, as well as already produced statistical statements and reports, whose data
researchers can utilize for their research. The secondary data that referring for this study are like book, previous research article and statistical
data from any report (i.e., MCMC Report, previous research on social media or Pinterest) that related to the topic discuss in this research.
Secondary data is uses as referenced purpose and bench mark for the finding that have been tested.

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