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The three primary factors influencing satisfaction are price, product quality, and repair quality. However, it is not certain whether
they cause satisfaction or dissatisfaction. In most studies involving inconsistent expectations, it is considered normal consumer use compared
to the following things that are equity performance formed by the consumers' supported personal costs or investment and expected returns
(Liechy & Churchill, 1979). Ideal product or service performance is the best consumer or service performance (Liechy & Churchill, 1979).
Experience-based specifications mean the expected performance levels that support the competitors' experience (Cadotte et al., 1987). This
idea is commonly related to tangible products. Thus it diverges when coping with services.
Relationship quality means the standard of the connection between the salesperson and the consumer. Therefore, the customer is
satisfied, significantly affecting sales (Crosby et al., 1990). This idea expands the influence of the media and word of mouth on relationships.
Price is commonly considered an indicator of quality. Many shoppers believe that a higher price is upper quality. Price plays a much more
significant role when customers are less conversant in the service.

2.2 FACTORS OF CUSTOMER SATISFACTION
A study by Aisyah and Ariyati (2015) explored and discussed the effects and extent of price, product quality, and service quality on
consumer satisfaction. It has been concluded that all of the factors affect customer satisfaction. Thus, the researcher has selected three factors
to study and investigate the most significant factors influencing customer satisfaction.

2.2.1 Price
According to Swastha (2005), the meaning of price is "The amount of cash needed to induce a variety of combinations of products
and services. According to Adi (2012), the medium is the price that the amount of cash set by-products to be paid by consumers to hide the
value of production, distribution, and the sale of the principal includes a marking return on its efforts and risks. Consistent with the above
definition, the policy on pricing is that manufacturers must follow the price developments within the market and know the position of
companies within the overall market situation. The weather of the marketing mix joins pricing, which requires careful consideration, with
relevance to a variety of dimensions, and also the following pricing strategies (Fardiani 2013). Last but not least, price means the asking
price of products and services and the price customers are willing to pay (Hamsudin et al., 2015).

Price may be a useful statement of a product (a statement of value). Value could be a ratio or a comparison between perceived benefits
and costs issued to get the merchandise. Price is a facet that is visible to buyers. Frequently the worth is employed as a sort of service quality
indicator. Furthermore, price is the main determinant of demand. Support by the law of demand, the portion of the value affects the number
of products the consumers purchase; the dearer the value, the less the number of demands for the merchandise, and the other way around.
Price is directly associated with income and profit; it is the only element of the marketing mix that brings in corporate revenue, which
successively influences the nominal size of the profit and market share obtained. Besides that, prices are flexible, which will be adjusted
quickly. One among the four elements within the traditional marketing mix, price is the most easily changed and adapted element with market
dynamics. Price affects the image and positioning strategy. Price is vital in the marketing of prestigious services that prioritise the image of
quality and exclusivity. High prices appear to reflect the prime quality and contrariwise. Lastly, price is the most vital issue that managers face.
The corporate must deliberate and seriously consider when choosing the worth.

2.2.2 Product Quality
According to Zeeithaml (1988), "Quality can be broadly defined as superior". Kotler and Armstrong (2012) describe, "A product is
anything that can be provided to the market for attention, acquisition, use or consumption and may satisfy a want or need'', while Esanyi
(2015) says, "Product quality is the customer's perception of the overall quality or superiority of the product or service, in terms of its intended
purpose and vice versa." Kotler and Amstrong (2012) assume that product quality is a product or service feature related to meeting the stated
or implied customer needs. The quality of the product is not examined from the company's standpoint but the customer's perspective. Two
important factors affecting product quality are expected and perceived product quality. Specifically, if the perceived product quality meets
the expectations, the customer will perceive the product quality as good and satisfied.

Conversely, if the perceived quality of the product is not as expected, then the perceived quality of the product is identified to be of
poor product quality. As such, the quality of the products is good or bad depending on the company's ability to meet the customers'
expectations. In the case of printing products, quality is a characteristic related to its ability to meet the customer's requirements, whether the
ink and paper are of good quality or the printed products are of good quality. Kotler and Keller (2012) believe that product quality consists
of several indicators, namely performance, function, reliability, compliance, durability, useability, aesthetics, and perceived quality.

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