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Moch. Sukardjo & Lipur /
Sugiyanta (2018)
Alhumaidan, R. (2004) / / /
Lööf, G., Andersson- /
Papadogiannakis, N., &
Silén, C. (2019)
Marthasari, G. I., & / / /
Hayatin, N. (2021)
Dattolo, A., Luccio, F., De / /
March, C., & De Riu, E.
(2018)
2.1.1 ELEMENT OF WEBSITE FEATURES

2.1.1.1 WEBSITE DESIGN

Website design is the key aspect of foreseeing efficiency for consumers who regularly purchase on a specific website
(Wolfinbarger & Gilly, 2003). Venkatesh & Agarwal (2006) mentioned that effective website design engages and attracts online
customers. Whereas, a study by Bressolles (2006), in the quality of tourism websites, emphasizes that having features such as visuals,
colors, signs, animatronics, videotapes are referred to as website design. Lee & Kozar (2009), on the other hand, explored how simplicity
and beautifulness in website design can lead to engagement, faster system response, lower errors, and less disorientation. According to
(Cyr et al., 2010), the color of the website has been shown to be a significant predictor of website trust and satisfaction. As mentioned
by Flatla et al. (2013), color schemes used on websites have an impact on aesthetic appeal, first perceptions, and long-term engagement
with websites.

According to Alhumaidan (2004), the website should be designed for no scrolling. Alhumaidan (2004), discovered that the majority
of children did not scroll at all, even when the content was clearly missing. Hence, the company must select the appropriate screen size
when designing web pages (Alhumaidan, 2004) to make it easy for children. Previous research also has found that the quality of the
information and the service provided by the organization through its website is the key aspects factors of website design (Hsu et al.,
2012). Consequently, website design that fulfills the customer's expectations will be able to increase the satisfaction of customers.

2.1.1.2 INFORMATION QUALITY

In a previous study, information quality is well-defined as the validity, precision, timeliness, effectiveness, and comprehension of
the data provided on the website (Huang & Benboucef, 2013; Molinillo et al., 2020). In this regard, Molinillo et al. (2020), discovered
that information quality is an essential factor for a website's success. Users think that the information on the internet is significant, precise,
and helpful to their necessities. Information quality can also be defined as a customer's perception of the quality of information about a
product or service displayed on an organization's website site (Bressolles, 2006; Le et al., 2020). Ou & Sia (2010), found that information
quality refers to customers' perceptions of knowledge about products or services obtainable on a firm's website, and this understanding
is formed only when consumers seek the information to be precise, useful, and updated regularly. Kim et al. (2009) also mentioned that
providing useful and precise website information improves the chances of attracting and retaining customers. According to Garett et al.
(2019), the quality of information given by a website, including current and accurate information, is significantly related to customers'
behavioral intentions, such as the intent to use. As mentioned in Shim et al. (2018) findings, information quality has a significant
relationship with customer satisfaction. It is considered a key factor in consumer evaluations of a website (Katerattanakul & Siau, 1999;
Ou & Sia, 2010), especially for children as it is vital for them to get a piece of accurate information.

2.1.1.3 WEBSITE INTERACTIVITY

Ever since its beginnings, cyberspace has emerged as a powerful entertainment platform, allowing businesses to interact with
customers on a one-to-one basis (Islam et al., 2020). According to Fernández-Cavia et al. (2014), interactivity is one of the most crucial
aspects of a website. In respect, Fan et al. (2013) explained that interactivity on websites can help facilitate and control active two-way
interactions. Besides this, Shim et al. (2018) classify interactivity as the degree to which customers can substantially modify the style
and content of the media context. According to prior findings, companies who provide quality web interactivity to their visitors earn
greater concentrations of website customer engagement (Mann & Shani, 2011; Islam et al., 2020). Pertinently in the tourism industry, a
large percentage of them already have developed online sites to boost virtual interactivity with their clients, for instance, virtual,
augmented reality uses for hotel rooms to enhance knowledge and create good relationships with customers.

As mentioned by (Alhumaidan, 2004) children are easily attracted to visual illustrations and enjoy interacting with media. In a study
of children's use and experience by Lööf et al. (2019), one of the children interviewed stated that he was stunned by color, sound, and
movement within a website. Dattolo et al. (2018) stated that websites should provide enjoyment such as interactive materials to keep the
child cheerful. As stated in Kim & Niehm (2009) findings of their study demonstrated that interactivity, one of five website quality
dimensions, was positively related to consumers' perceived information quality. In another, interactivity has a positive influence on user

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