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3.2 POPULATION AND SAMPLING

According to Kenton (2021), a sample is a random selection of observations from a population. Probability sampling and non-probability
sampling are the two types of sampling. However, non-probability sampling is usually carried out by observation, and researchers use it
widely for qualitative research. This method allows the researcher to gain better insight from the right respondents.

This study sample consisted of a total of 15 children. These children range in age from 7 to 12 years because as mentioned by Amirul
Asyraf, the person in charge of the Education Department of Zoo Negara the most visitors coming from children. To protect the children’s
anonymity, all information about them is kept hidden, including their names. This is also due to the request from the parents of the children
themselves.

3.2 RESEARCH INSTRUMENTS

The data was collected using the observation method. This study adopted the research method by Lanik (2000) on the prediction of child
maltreatment using the checklist. The checklists used in his research were made up of 45 “yes” and “no” that is divided into six categories.
On the other hand, the instrument for this study is composed of 15 "yes" or "no" items divided into four categories. To make the process as
simple as possible, all methods for this observation checklist will be performed on an iPad. To begin the observation checklist, children were
approached and asked to browse the Zoo Negara website. They will then fill out the Google Forms form (see Appendix A). After completing
the first observation checklist in Google Form, they must proceed to the Chester Zoo's website for the next step. Finally, they will complete
the observation checklist in the Google Form as given before, with the only difference being that at the end of the question, they will be asked
is "I choose the Chester Zoo’s website than the Zoo Negara’s website”. To provide guidance, respondents completed a checklist of
observations in a quiet area with their caregivers.

The observation checklist is divided into two sections:

• Section A: Website Features

• Section B: Website User Experience

Table 2 shows the items on the Observation Checklist that were investigated. Appendix A contains an examination of the observation
checklist format used in this research.

Table 3.2 Items on the Observation Checklist.

1. Website features

a. Website design i. the website is a nice and beautiful design.

ii. The website has pictures, maps, and videos about the
zoo.

iii. The color used in the website is nice to look at.

iv. Fonts are okay for the website.

v. The page of the website is clear and simple.

b. Website Information Quality i. The website information is easy to get.

ii. The information on the website is up to date.

iii. The information about the animals is available on
the website.

c. Website Interactivity i. The website has videos of animals.

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