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ii. I can ask questions on the website.

iii. I would like to visit the website again.

2. Website user experience i. There is a lot of information available on zoo’s
website.

ii. The website is loading quickly.

iii. I have a good experience at the website.

Given only in the Chester Zoo’s observation checklist i. I choose Chester Zoo’s website over Zoo Negara’s
website.

3.2 DATA ANALYSIS

To analyze the collected data, descriptive analysis was used to identify the preferred website features and the children’s experience on
the website with the application of three attributes; information quality, design, and interactivity including website user experience. This
study adopted the Anyaoku & Akpojotor (2020) data analysis method in their research titled "Usability Evaluation of University Library
Websites in South-South Nigeria." to analyze the data collected.

Chester Zoo was chosen as a benchmark for Zoo Negara because it has one of the best website zoo designs (Silkalns, 2021). As mentioned
by Silkalns (2021), Chester Zoo has one of the most impressive zoo websites. According to Johnston (2021), Forbes magazine described
Chester Zoo as one of the top 15 zoos in the world. In 2015, several awards recognized Chester Zoo's reputation as a successful and well-
managed tourist attraction and conservation organization. As stated in Zoo (2015), Chester was named the best zoo in the United Kingdom
by Trip Advisor's Travelers’ Choice Attractions award. In this study, a comparison was made between Chester Zoo and Zoo Negara to
identify the features of the website to be accessible and easily understood by the young visitors, to examine the preference for Zoo Negara
and Chester Zoo websites, and lastly, to determine the young visitor’s experience while browsing the website. As a result, Chester Zoo serves
as an excellent model for Zoo Negara to follow to improve its business functions. Table 4 lists the names of the Zoos investigated in the
study, along with their abbreviation and website address.

Table 3.4 Lists of the Names of the Zoos Investigated in This Study

Name of the Zoo Abbreviation Website

Zoo Negara Malaysia ZNEG https://www.zoonegaramalaysia.my/
Chester Zoo ZCHE https://www.chesterzoo.org/
Source: Author’s compilation for this study

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