Page 869 - MARSIUM'21 COMP OF PAPER

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■ 5.0 DISCUSSION

5.1 THEMATIC MAP

5.2 WEBSITE DESIGN
After analyzing the data, information regarding website design was presented. The check listed from informants was divided into five
questions, which were asked about the beautifulness, the maps, videos and pictures, color, font, and simplicity of the website. The findings
reveal that Zoo Negara is lacking in the beautifulness of the website and the color used.
In this case, the majority of the young visitors were pleased with the Chester Zoo website because it is appealing and beautifully designed.
However, only a small percentage of young visitors were pleased with the Zoo Negara website design. According to Lee & Kozar (2009),
having a beautiful website design can lead to engagement. This was supported by Venkatesh & Agarwal (2006), which agree that effective
yet beautiful website design engages and attracts the online customer. Meanwhile, Bressolles (2006) mentioned that beautiful design such as
visuals colors, and more enhance the quality of a website.
The study also discovered that the colors used on the National Zoo website were not as appealing as the colors used on the Chester Zoo
website, as the National Zoo website received less response in terms of color. Colors used on the Chester Zoo website are preferred by
younger visitors over those used on the National Zoo website. As mentioned by Flatla et al. (2013), color schemes used on websites have an
impact on aesthetic appeal, first perceptions, and long-term engagement with websites. This was supported by Cyr et al. (2010) which agree
that the color of the website has been shown to be a significant of website and satisfaction. In a study of children's use and experience by
Lööf et al. (2019), one of the children interviewed stated that he was stunned by color, sound, and movement within a website.
Aside from the problems mentioned above, Zoo Negara has no significant problems with the website’s layout, font, and vital information
such as maps, videos, and pictures. According to Alhumaidan (2004), the website should be designed for no scrolling, which demonstrates
that the Zoo Negara website was designed in this sort of way. Alhumaidan (2004), also agrees that the majority of children did not scroll at
all, even when the content was clearly missing. Previous research also has found that the quality of the information and the service provided
by the organization through its website is the key aspects factors of website design (Hsu et al., 2012)

5.3 WEBSITE INFORMATION QUALITY
The checklist from informants was divided into three questions, which were asked about the ease of getting information, the website update,
and the availability of animal information. The results show that the Zoo Negara website is out of date, as is the availability of animal
information.
In this case, the Zoo Negara did not update the information on its website such as the annual reports. Unlike Chester Zoo, the website provides
recent updates such as 2021 annual reports. According to Garett et al. (2019), the quality of information given by a website, including current

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