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• WIV3: The percentage of young visitors to the ZNEG website is low, with only 5 stating yes, whereas ZCHE received 13
respondents who stated yes. This percentage indicates that the likelihood of a young visitor visiting the ZNEG is low.

According to these findings, the ZNEG website lacks an inquiry form and a Frequently Asked Question (FAQ), whereas the ZCHE has both.
In total, less than half of the respondents would like to revisit the ZNEG website, whereas 13 respondents would like to revisit the ZCHE
website in the future. However, nothing needs to be modified in terms of interactivity elements such as animal videos, as ZNEG already
presents them.

4.4 Website Experience of Zoo Negara and Chester Zoo Website

This section assessed the website experience was perceived by the young visitors. The young visitors were asked four website experience-
related questions. This last question (WEX4) has only been asked on the ZCHE observation checklist after young visitors have completed
the task given.

Table 4.7. Website Experience of Zoo Negara and Chester Zoo Websites.

Item Criteria/Survey ZNEG Percent ZCHE Percent
(n=15) (n=15)

Website Experience
WEX1 There is a lot of information available on 5 33.3% 13 86.7%
the zoo website.

WEX2 The website is loading quickly. 10 66.7% 13 86.7%
WEX3 I have good experience with the website. 6 40% 14 93.3%
WEX4 I choose the Chester Zoo website over the N/A N/A 12 80%
National Zoo website.

Source: Author’s compilation for this study
• WEX1: There seems to be little information available on the ZNEG website as the percentage is only 33.3%, while 86.7 percent
say the ZCHE website has a plethora of information. This clearly shows that the ZNEG website lacks information about the
organization compared to the ZCHE website.

• WEX2: The young visitors do not have much problem on the website in terms of the waiting game, because ZCHE websites receive
86.7% of loading quickly, while ZNEG receives 66.7%. This indicates that neither website has a significant problem with page
loading. Both websites are very fast to load.

• WEX3: 14 young visitors had a great experience while browsing the ZCHE website, totaling 93.3 percent, which is nearly the
majority of them. While ZNEG received a lower percentage of 40%, a total of 6 respondents had a great experience while browsing
the website. This demonstrates that young visitors are not as engaged with the ZNEG website as they were with the ZCHE website.

• WEX4: According to the findings of this statement, 12 of the young visitors, totaling 80 percent, would prefer the ZCHE website
over the ZNEG website in terms of user experience while browsing the website and website features.

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