Page 929 - MARSIUM'21 COMP OF PAPER

930 Kelly & Mazilah (2021)
multivariable analysis, multicollinearity analysis, and multiple regression analysis were stated in this chapter. Besides, the reliability test was
used in a pilot study that collected 30 respondents.

4.1 RELIABILITY TEST

The reliability test aims to make sure the questionnaire's results are reliable and consistent (Sürücü & MASLAKÇI, 2020). According to
Hair et al. (2010), the cronbach alpha score in the reliability test must exceed 0.7 to prove the questionnaire is reliable and consistent. The
reliability test was used in a pilot study that collected 30 respondents and its result at the table below showed all variables exceed 0.7. This
means questions of all variables can be acceptable.

TABLE 4.1 Reliability Test

Variables Cronbach's Alpha
Quality of Food 0.817
Quality of Service 0.779
Quality of Setting 0.863
Price and Value 0.884
Overall Customer Satisfaction 0.828

4.2 RESPONDENTS’ DEMOGRAPHIC

The information of respondents such as gender, race, age, the average number of visits to Daily Happy Otak Otak, and once average
expenditure in Daily Happy Otak Otak are shown in Table 4.2.

TABLE 4.2: Demographic

Profile of Respondents Frequency Percent (%)
Gender
Female 93 67.9
Male 44 32.1
Race
Malay 3 2.2
Chinese 133 97.1
Indian 1 0.7
Age
Under 20 years old 12 8.8
21 - 30 years old 47 34.3
31- 40 years old 23 16.8
41 - 50 years old 21 15.3
51 years old and above 34 24.8
Average Number of Visits to Daily Happy Otak Otak
Once/three months 47 34.3
Once/month 66 48.2
Once/week 20 14.6
Twice/week 4 2.9
Once Average Expenditure in Daily Happy Otak Otak
Less than RM20 22 16.1
RM21 - RM30 45 32.8
RM31 - RM40 31 22.6
RM41 - RM50 18 13.1
More than RM50 21 15.3

4.3 NORMALITY TEST

In the normality test, skewness and kurtosis were shown that all variables in this study were normally distributed. This is because the result
of data is between 2 and -2 (Garson, 2012), that shown in Table 4.3.

TABLE 4.3: Results of Normality Test

Variables Items N Skewness Kurtosis

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