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that the quality of setting was not positively influenced customers' overall satisfaction towards Daily Happy Otak Otak. Based on the table,
quality of food, quality of service, price and value were positively significant to customers' overall satisfaction towards Daily Happy Otak
Otak, which were p=0 (p<0.001), p=0.007 (p<0.05), p=0.007 (p<0.05). The standardised beta values for the three variables were positive
(β=0.429, β=0.314, β=2.735), supporting Hypothesis 1, Hypothesis 2, and Hypothesis 4. Furthermore, Hypothesis 3 predicts that quality of
setting cannot significantly affect customers' overall satisfaction with Daily Happy Otak Otak, and the ρ values are bigger than 0.05, which
were (ρ=0.255). The standardised betas for quality of setting (β= -0.125). The beta value of the quality of the setting (β=-0.125) was negative,
indicating that the quality of the setting was high, the customers' overall satisfaction with Daily Happy Otak Otak was also low or not respond.
This means that the quality of the setting cannot significantly affect overall customers' overall satisfaction. After that, H3 cannot be accepted
in this study.

TABLE 4.6: Model Summary of Multiple Regression Analysis

R Adjusted R Std. Error of the
Model R Square Square Estimate
1 .692a 0.478 0.462 0.60477
a Predictors: (Constant), PV_AVG, QS_AVG, QF_AVG, QFS_AVG
TABLE 4.7: ANOVA

ANOVA
Model Sum of Squares df Mean Square F Sig.
1 Regression 44.263 4 11.066 30.255 .000b
Residual 48.279 132 0.366
Total 92.541 136
a Dependent Variable: OS_AVG
b Predictors: (Constant), PV_AVG, QS_AVG, QF_AVG, QFS_AVG

TABLE 4.8: Multiple Regression Analysis

Unstandardized Standardized
Model t Sig.
Coefficients Coefficients
B Std. Error Beta
1 (Constant) -0.15 0.342 -0.437 0.663
Quality of Food 0.49 0.093 0.429 5.291 0
Quality of 0.298 0.108 0.314 2.756 0.007
Service
Quality of Setting -0.123 0.108 0.125 -1.144 0.255
Price and Value 0.227 0.083 0.199 2.735 0.007

4.5 SUMMARY OF HYPOTHESES

As shown in Table 4.9, this study proposes four hypotheses. This means that quality of food, price and value, and quality of service were
positively supported, while the quality of setting does not support this study to significantly influence customers' overall satisfaction with
Daily Happy Otak Otak.

TABLE 4.9 Hypothesis Testing

Hypothesis Testing
H1. Food quality has a significant positive influence on Supported
customers' overall satisfaction.
H2. Quality of service has a significant positive influence on Supported
customers' overall satisfaction.
H3. Quality of setting has a significant positive influence on Not supported
customers' overall satisfaction.
H4. Price and Value has a significant positive influence on Supported
customers' overall satisfaction.

■ 5.0 DISCUSSION & RECOMMENDATION

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