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to increase brand awareness. In the three week intervention, contents were posted on the Facebook page of My-Robot Taman Universiti Sdn.
Bhd. including the importance of STEM education, ways of My-Robot Taman Universiti Sdn. Bhd. conducted the class during the pandemic
and the safety measurements of My-Robot Taman Universiti Sdn. Bhd. for online classes and physical classes during the recovery pandemic
(see Appendix 3a). Apart from that, the findings of the results have indicated that perceived quality had a strong impact on consumer's
purchase intention. Widjaja (2019) described perceived quality reviews of a brand’s existing attributes from the consumers’ perspective,
reflection, and action will impact their future purchase intentions. Considering that perceived quality can increase purchase intention, My-
Robot Taman Universiti Sdn. Bhd. shared some robotics teaching materials and resources on their Facebook page (refer to Appendix 3b).

People are driven by their feelings and emotions in today’s economy filled with consumer over-stimulation. The business trends have
created a new form of branding, known as brand attitude, whereby a company represents a feeling that does not directly connect to its product.
Consumers' attitudes can represent an individual’s liking or dislike for a product or brand. The findings have examined that brand attitude is
significant for brand awareness, which in turn stimulate purchase intention of robotics education. Therefore, starting from week 3 to week 6
of September 2021, strategies focus on branding uniqueness, value addition, marketing the courses, and how My-Robot Taman Universiti
Sdn. Bhd. can engage with customers in the future. The uniqueness of the robotics education services can be the first reason for the customers
to purchase the product out of all the available options because it can be easily achieved if the product is fulfilling an unmet need of the target
market. Therefore, different postings were created and designed for My-Robot Taman Universiti Sdn. Bhd. to develop more impressions
videos and animation for their daily postings.

On the other hand, for strategies on value additions and marketing their online courses, an online art competition was proposed for My-
Robot Taman Universiti Sdn. Bhd. and in the approval progress of My-Robot Robotics Academy headquarters. More potential customers in
the Skudai area would be aware of My-Robot Taman Universiti Sdn.Bhd. through the online art competition. In addition, a month free class
worth RM299 was offered to help My-Robot Taman Universiti Sdn. Bhd. to promote their education services in different ways. Further, a
free trial class was used for part of the intervention. Thus far, there were five new students enrolled the robotic class and three studies had
participated in the trial class.

Lastly, observation and evaluation were conducted from week 7 to week 8. A comparison was conducted using Facebook Analyst. After
two months of intervention, the social media successfully attracted some new page followers, reached 870 of the target audience and met the
expectations by reaching 151 post engagement. Furthermore, a short video, namely ‘The benefits of STEM education, had succeeded became
the top performer for My-Robot Taman Universiti Sdn. Bhd.'s social media channel by reaching 36 post engagements, 560 of target audience,
and 579 for the post impressions.

Figure 1: Intervention from 1st September to 31st October 2021 for My-Robot Taman Universiti Sdn. Bhd.

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