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                                     Consider This!



                                     Opening a Window to a Brighter World
              Getty Images           A blind man was brought to the hospital. He was both

                                     depressed and seriously ill. He shared a room with another
                                     man, and one day asked, “What is going on outside?” The
                                     man in the other bed explained in some detail about the
               sunshine, the gusty winds, and the people walking along the sidewalk. The next day,
               the blind man again asked, “Please tell me what is going on outside today.” The room-
               mate responded with a story about the activities in a park across the way, the ducks
               on the pond, and the people feeding them. The third day and each day thereafter for
               two weeks, the blind man asked about the world outside and the other man answered,
               describing a different scene. The blind man enjoyed these talks, and he grew happier
               learning about the world seen through the window.
                  Then the blind man’s roommate was discharged from the hospital. A new room-
               mate was wheeled in—a tough-minded businessman who felt terrible, but wanted to
               get work done. The next morning, the blind man said, “Will you please tell me what is
               going on outside?” The businessman didn’t feel well, and he didn’t want to be bothered
               to tell stories to a blind man. So he responded assertively, “What do you mean? I can’t
               see outside. There is no window here. It’s only a wall.”
                  The blind man again became depressed, and a few days later he took a turn for the
               worse and was moved to intensive care.

               Source: Based on a story the author heard at a spiritual service in Santa Fe, New Mexico.


               and  contemporary leaders as diverse as Reagan, Martin Luther King, Jr., Oprah
               Winfrey, Steve Jobs, Aung San Suu Kyi, Bono, and Meg Whitman all share the
               ability to powerfully communicate their messages to followers and others.


               Leading Strategic Conversations

               Strategic conversation refers to people talking across boundaries and hierarchical   Strategic conversation
               levels about the group or organization’s vision, critical strategic themes, and the   communication that takes
                                                                                        place across boundaries and
               values that can help achieve desired outcomes. Leaders facilitate strategic conver-  hierarchical levels about the
               sations by (1) asking questions and actively listening to others to understand their   group or organization’s vision,
               attitudes and values, needs, personal goals, and desires; (2) setting the agenda   critical strategic themes, and
                                                                                        values that can help achieve
               for conversation by underscoring the key strategic themes that are linked to   desired outcomes


                  Exhibit 9.2 The Leader as Communication Champion

                                                                                   Purpose Directed
                                      Strategic                                    Direct attention to
                                      Conversation            Leader               vision/values, desired
                                                                                   outcomes; use
                       Internal and   Open climate              as
                       External       Asking questions                             persuasion
                       Sources        Listening           Communication            Methods
                                      Discernment            Champion              Use rich channels
                                      Dialogue
                                                                                   Stories and metaphors
                                                                                   Informal communication



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