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            328                                                               PART 4: THE LEADER AS A RELATIONSHIP BUILDER
                                   class didn’t make as much difference as the fact that I looked different.”  If the
                                                                                                  10
                                   standard of quality were based, for instance, on being white and male, anything
                                   else would be seen as deficient. This dilemma is often difficult for white men to


                                   understand because many of them are not intentionally racist and sexist. As one
                                   observer points out, you would need to be non-white to understand what it is like
                                   to have people assume a subordinate is your superior simply because he is white,
                                   or to lose a sale after the customer sees you in person and fi nds out you’re not
                                   Caucasian. 11
                                       These attitudes are deeply rooted in our society as well as in our organiza-
                                   tions. Sociologist William Bielby proposes that people have innate biases and, left
                                                                                       12
                                   to their own devices, they will automatically discriminate.   Unconscious bias
                                   theory suggests that white males, for example, will inevitably slight women and
                                   minorities because people unknowingly revert to stereotypes when making de-
                                   cisions. Indeed, passive, and sometimes unconscious, bias is a bigger problem
                                   than blatant discrimination in most organizations. Consider a recent report from
                                   the National Bureau of Economic Research, entitled Are Greg and Emily More
                                   Employable than Lakisha and Jamal?, which shows that employers often uncon-
                                   sciously discriminate against job applicants based solely on the Afrocentric or
                                   African-American–sounding names on their resume. In interviews prior to the re-
                                   search, most human resource managers surveyed said they expected only a small

                                   gap and some expected to find a pattern of reverse discrimination. The results
                                      showed instead that white-sounding names got 50 percent more callbacks than
                                               African-American–sounding names, even when skills and experi-
             Action Memo
                                               ence were equal. 13
                                                  It takes conscious leadership to change the status quo. Leaders
             Take the quiz in Leader’s Self-Insight 11.2
                                              can establish conditions that limit the degree of unconscious bias
            to evaluate your personal degree of passive
                                              that goes into hiring and promotion decisions. Corporations such
            more diversity-aware.
            bias and think about ways you can become
                                             as BP and Becton Dickinson & Co. are now using tools to mea-
                                             sure unconscious as well as conscious bias in their diversity training
                                            programs. 14
                                   Living Biculturally  Research on differences between whites and  African-
                                   Americans has focused on issues of biculturalism and how it affects employees’
                                   access to information, level of respect and appreciation, and relation to superi-
            Biculturalism
            Biculturalism          ors and subordinates. Biculturalism can be defi ned as the sociocultural skills and
            the sociocultural skills and   attitudes used by racial minorities as they move back and forth between the
            the sociocultural skills and
            attitudes used by racial
            attitudes used by racial                                                 15
            minorities as they move back
            minorities as they move back   dominant culture and their own ethnic or racial culture.  More than 90 years
            and forth between the dominant   ago, W. E. B. DuBois referred to this as a “double-consciousness. . . . One always
            and forth between the dominant
            culture and their own ethnic or
            culture and their own ethnic or   feels his twoness—an American, a Negro; two souls, two thoughts, two unrec-
            racial culture
            racial culture
                                   onciled strivings. . . .”  In general, African-Americans feel less accepted in their
                                                      16
                                   organizations, perceive themselves to have less discretion on their jobs, receive
                                   lower ratings on job performance, experience lower levels of job satisfaction,
                                   and reach career plateaus earlier than whites.
                                       Eula Adams, head of card operations for First Data, recalls the feeling of
                                   loneliness that can come from living biculturally. Adams began his career in
                                   1972 at Touche Ross, the accounting fi rm that is today known as Deloitte &
                                   Touche, and became the fi rm’s fi rst African-American partner in 1983. “The
                                   loneliness, especially in the early days, was the hardest,”  Adams now says.
                                   “I lived in two worlds. I’d leave work and go home to one world and then
                                   wake up and go back to work in that other world.”  Glenn D. Capel, the only
                                                                                 17
                                     African-American  fi nancial adviser in a Merrill Lynch offi ce in Greensboro,
                                   North Carolina, knows the feeling well. Despite the fact that Merrill Lynch is
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