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Strategic Priorities How We Achieve This

Omni SFG is making a significant investment into a new digital platform to be
launched in FY16, that will enable customers to have the same, seamless
CHANNEL shopping experience whenever and however they choose to shop with
SFG. Enhancements include new mobile sites and apps, online stock
Global check for their local store, an integrated loyalty scheme, improved product
navigation and more delivery options. SFG is also trialling how digital
READY technology can be used to enhance the in-store experience.

Operational SFG currently operates in 4 countries: Australia, New Zealand, South
Africa and the USA. To be global ready it is necessary to understand the
EXCELLENCE customer and market differentiation. This is being researched extensively
to develop product ranges and seasonality for the market before a brand
can operate effectively, and is key to successful market entry. Through
the City Chic brand who has successfully entered international markets,
SFG is able to explore a number of global models while considering the
nuances of each new market.

SFG operates a flexible, fast fashion business model that allows us
to react quickly and deliver exciting fashionable product ranges that
are right for our target customers at the right price and to the highest
standard. Our improved supply chain will enhance customer experience
and value.

Social SFG is dedicated to ensuring ethically compliant working conditions in
partner factories. Developing long term relationships with suppliers is
RESPONSIBILITY essential in achieving this goal. SFG believes in sharing expertise with
supply partners and investing in their future. Better working conditions
improves the efficiency of the supply chain. Fairly paid and treated
workers operating in healthy and safe environments is paramount and in
turn delivers a standard of quality we and our customers desire.

People & Providing customers with the experience they deserve is at the heart of
SFG’s culture. The foundation of our customers’ experience starts with
MOTIVATION our people. Our shared SHIRT values are entrenched in each and every
Team Member within the Group. We pride ourselves on a culture built
on SHIRT that attracts high performers with a passion for retail.

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