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Our Improved

SERVICES

Delivering an Improved

CUSTOMER EXPERIENCE

WAYS TO SHOP

SFG is providing more ways for customers to
shop and engage with us, that suits their lifestyle.
Online shopping is already firmly established and

the Group’s online sales increased by 64% from
the prior year. As well as shopping from their

desktop computers, customers are able to shop
through dedicated mobile sites on their devices.
Click & collect (where customers can order online
and have their order delivered to their preferred
store) has gone from strength to strength since its
launch 18 months ago and now accounts for 11%

of the Group’s total online sales.
Customers are also able to shop from our brands

through Ebay and Facebook.
Looking to the future, SFG is piloting dedicated
mobile apps and in-store stock ordering so that
our customers will not miss out if their store has

sold out of their size or colour.

Crossroads Fit Bus
The Fit Bus is a pop-up shop where
customers can come and see the brand
and its fit proposition brought to life.

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