Page 14 - MS Year in Review 2020

develop competitive advantages vis a vis competition even during a turbulent

period of economic stress.

TOWARDS AN APPROPRIATE RESPONSE

METHODOLOGY FOR THE CURRENT CRISIS

In this article, we propose the application of a method of Strategic Planning using
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the “Pyramid of Organizational Development”™ framework as a lens or tool for
increasing the companies’ adaptive capabilities and producing agile responses for

the period of economic recovery, that will inevitably follow after the COVID – 19
epidemic. The “Pyramid of Organizational Development”™ framework is described

below.

The Pyramid of Organizational Development™

The Pyramid of Organizational Development™ identifies six factors that research
has shown to be the key drivers of financial performance and long-term

organizational success:

 Identification and definition of a viable market to serve (i.e., set of
customers).

 Development of products and/or services appropriate to the organization’s

chosen market.

 Acquisition and/or development of resources required for current and
anticipated future operations (including people, equipment, facilities, and
financial resources).

 Development of the operational systems necessary for the organization to
function on a day-to-day basis.

4 For a full discussion of the Pyramid of organizational development framework, see: (English) Eric
Flamholtz and Yvonne Randle. Growing Pains: Building sustainably Successful organizations, Wiley,
2016, and (Bulgarian) Ерик Фламхолц и Ивон Рандъл. Болки на растежа. Изграждане на
устойчиво успешни организации, ИК МаК, 2017.

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