Page 17 - MS Year in Review 2020

like a forest fire, it might also create a lot of opportunities for new ventures, need

for alternative suppliers, opportunities for local markets.

Use of Pyramid Analysis in Strategic Planning under Each Scenario

This next section examines how to apply the Pyramid framework under each
scenario. Specifically, we suggest that businesses apply the model in each of these

scenarios and develop action strategies for each of them. Here are some sample
questions companies should address in order to analyze each of these scenarios

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using the Pyramid framework :

Scenario 1: Quick recovery

Level of the Pyramid: Business foundation

 Which of our competitive advantages have we lost and which have we
strengthened?

 Have we kept our market niche? How can we enlarge our market niche?
 Is our core strategy still valid and how can we leverage on it?

Level of the Pyramid: Markets

 What should we achieve in each of the markets we operate in for this

year?
 Can we quickly enter new markets?

Level of the Pyramid: Products

 Which of our products or services shall we focus on this year in order to

achieve maximum results?
 What new products can we develop with the current resources we have to

enter new markets?
Level of the Pyramid: Resources

6 Please note that the format template of Linkedin does not facilitate the use of exhibits well.
Accordingly, we have adapted the presentation here in the format below. However, we will be
pleased to provide copies of the original matrix format to interested readers who contact us.

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