Page 22 - Client Coordinator
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3007 – Client Compliance Tips (CAT)


        Results Statement:                         To help assure the health of pets by HELPING clients to make
                                                   informed decision and steps for their own pets.  When
                                                   compliance is high the client saves time and money.  The pet is
                                                   healthier.  We get to do more of what we love and be financially
                                                   rewarded.



        Primary Responsible Position:              Associate Vet

        Participating Positions:                   Technician and Client Coordinator

        Overview:                                  Unless certain steps are taken to allow the client to get a full
                                                   UNDERSTANDING of what we recommend and how it HELPS
                                                   THEM they will often decline.  This way of helping clients has
                                                   proven to be the most effective and efficient.

                                                   If, at any time during the process, the owner accepts and says
                                                   yes (make sure they know the cost before) to our
                                                   recommendations there is no need to go further with
                                                   explanations.  This often happens with clients that already trust
                                                   us.  If you continue to talk about it will likely get more confusing
                                                   and waste their time.

                                                   If a client LIKES you, they are more likely to listen.  They will
                                                   know you like them by first listening and understanding them.
                                                   Use empathy (Feel, Felt, Found) BEFORE education.

                                                   We are selling the invisible.  Always use demonstration pieces
                                                   (pictures, models, results, etc).  When a client can see what they
                                                   are paying for, it is easier to understand how valuable it is.

























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