Page 124 - Receptionist
P. 124
19066v – Marketing Reaches Log
Result Statement: To track, log, and manage our ability to convert phone calls from
potential client (marketing reaches) to booked appointments. We do
this so we can provide more excellent care to more pets. As a result,
more pets will be healthier and happier, the main reason LVH exists.
Primary Responsible Position: Receptionist
Why: This log tells us two things:
Effectiveness our marketing expenses and client referrals
Effectiveness of each receptionist to convert potential clients in to
actual clients
What: Clip board with multiple labeled “Marketing Reaches” at the top.
Where: Kept out on the counter by each phone in the reception areas including
the check-out area.
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