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4.3 Communicating Through
Social Media
Think for a moment about the people in your life. They typically fall into two groups. The first
are your friends and family, with whom you share your innermost secrets, dreams, desires,
and aspirations. The second group of people you associate with are your colleagues and
acquaintances at work. Of course, many of them might become friends, too, but in general,
you share different aspects of your life with them. For most of us, these two main groups
define most of our daily interactions. Today, through social media, we can stay connected with
these two primary groups. Just as in face-to-face conversations, what we choose to share with
these two groups may be very different, so you will want to ensure that what you share on
social media is appropriate for each audience.
Dozens of social media or social networking sites can be found on the web for connecting
with friends and family. Some of the most popular sites are Facebook, Twitter, Pinterest, Ins-
tagram, and Snapchat. For expanding your business contacts, LinkedIn has become the most
popular networking site. The social media sites used most often by adults from 2012 to 2014
are shown in Figure 4.1.
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