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4.3 Communicating Through Social Media

LinkedIn

LinkedIn, a business-oriented social
networking website, has become the
most popular networking site for
expanding business contacts. In 2017
the website hit 500 million users, who
hail from more than 200 countries
(Darrow, 2017).

On LinkedIn, users create profiles and
make connections with one another,
which often represent real-world pro
fessional relationships. They then
invite people to join their network and
Bloomberg/Contributor/Getty Images
introduce people in their network to
LinkedIn is a great tool for connecting with other
one another to find jobs and arrange
professionals, applying for jobs, or posting a job
business opportunities. Employers
application through your business profile.
also use LinkedIn to post job listings
and find employees. Potential employ-
ees can use LinkedIn to apply for these jobs, and employers can review applicants’ profiles
much like they would read a résumé. We will discuss how you can use LinkedIn as an employ-
ment tool in Module 8.

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