Page 106 - Approved Annual Budget FY 2019-2020_Flat

General Fund

Office of Communication

www.exploremcallen.com

Mission Department Summary
Statement: Actual Adj. Budget Estimated Budget
The City of McAllen Expenditure Detail: 17-18 18-19 18-19 19-20
Office of Personnel Services
Communication Salaries and Wages $ 483,025 $ 527,934 $ 524,394 $ 513,832
utilizes a vast array of Employee Benefits 122,177 128,025 128,025 133,476
resources to Supplies 9,883 9,950 9,950 9,950
disseminate public Other Services and Charges 78,517 104,981 89,405 111,181
information to McAllen Maintenance 11,434 14,401 11,822 14,401
residents and visitors
in a timely, accurate
and efficient manner. Operations Subtotal 705,036 785,291 763,596 782,840
Capital Outlay - - - -
Total Expenditures $ 705,036 $ 785,291 $ 763,596 $ 782,840
PERSONNEL
Exempt 5 5 3 5
Non-Exempt 3 3 3 4
Part-Time - 2 - -
Total Positions Authorized 8 10 6 9

Contact Us: MAJOR FY 19-20 GOALS
Xochitl Mora 1.) Increase output for City of McAllen in local, state, national and international news by 10%.
Director of Office of 2.) Change narrative of national coverage of McAllen to more accurately reflect real city.
Communication
1300 Houston Avenue 3.) Increase output for McAllen Holiday Parade in local, state, national and international news by 10%
McAllen, Texas 4.) Increase Spanish-language media relations in targeted markets.
(956)681-1200 5.) Craft City of McAllen position in regards to national/federal issues.
6.) Continue increasing social media presence on Facebook to reach 50,000. Currently at 46,000.
7.) Utilize all forms of mass communication: traditional, social, website and PEG channel to get messa
media and constituents.
8.) Increase partnership with departments to enhance publicly and awareness of programs, projects a
services offered by City of McAllen to benefit the community.
9.) Continue enhancing City's reputation for quality programs, events and communication by applying
awards in these categories that continue to promote the City of McAllen and special events.
10.) Develop standard boiler plate for City of McAllen, department and special events.
11.) Develop partnerships and outreach with counterparts in partner agencies.
12.) Increase production of studio shows, newscast and You Tube videos.
13.) Staff, record, broadcast and attend 22 City Commission meetings and 22 MPU meetings.
15.) Write, record and broadcast 16 McAllen Minutes.
16.) Staff, record, broadcast special events including Women's History Month, 4th of July Parade,
McAllen Holiday Parade, town hall meetings and other department or City/Commission

- 57 -