Page 107 - Approved Annual Budget FY 2019-2020_Flat

General Fund

Office Of Communications
www.exploremcallen.com

Performance Measures Description:
The Office of
Actual Goal Estimated Goal Communication
FY 17-18 FY 18-19 FY 18-19 FY 19-20 produces the City's 24
Inputs: hour cable channel,
Number of full time employees 8 8 6 9 Spectrum Channel
Department Expenditures $ 705,036 $ 785,291 $ 763,596 $ 782,840 1300 and operates
Outputs: social media sites for
Citizen's the City of McAllen,
City Commission shows 23 23 23 23 McAllen Holiday
PUB shows 23 23 23 23 Parade and Mayor
PSA's 20 25 25 30 Darling. The Office of
Communications
Vignettes 20 25 25 30 markets and promotes
Live Shows 8 10 10 10 the City through
Special Event Production Videos 15 20 20 20 publicity,
Website Stories 5/week 5/week 5/week 5/week advertisements,
Photos 250/year 250/year 250/year 250/year campaigns and media
Special Event Planning 40 45 45 45 relations. This office
Media Releases -City of McAllen 10 45 45 45 is also responsible for
Marketing - special events 10 15 15 20 special event planning,
All other shows 20 25 25 25 writing and
Total (PIO duties) 500 500 500 500 distributing press
Total shows 30 30 30 40 releases and
Effectiveness Measures: information to the
Number of media interviews 4/week 5/week 5/week 6/week media, filming special
Number of stories 3/week 5/week 5/week 6/week events, producing
PSA's and videos
Social media posts 3/day 4/day 4/day 5/day about McAllen and
Social media reach 2000/day 2500/day 2500/day 3000/day shoots photos at
Percentage of citizens rating of public info events and internally
services as good or excellent exceeds 70% 61 65 65 70 for departments.
Percentage of citizens who visit the City of
McAllen website exceeds 55% 30 30 40 40
Number of man hours to produce a regularly
occurring talk show (15 minutes or longer)
3 3 3 3
Number of man hours to update City of
McAllen websites 3 3 3 3
Number of man hours to distribute and post
City media releases 1 1 1 1

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