Page 11 - Geelong business trends 2017_digital_Neat
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INDUSTRY BUSINESS SENTIMENT ANALYSIS
Confidence in the Geelong region
There was a significant improvement in high Nonetheless, confidence levels have generally
and very high levels of confidence in the improved for Retail Trade in 2017 compared to
Geelong business environment for Retail Trade, 2016. Confidence levels have remained fairly
doubling from 18% in 2016, to 36% in 2017. consistent over the years for both the Business
However, the lowest level of confidence is also Professional and Commercial Services, and
observed in Retail Trade (21%) compared to the Government, Education and Community
the other sectors, which reveals both optimistic Services sectors.
and pessimistic responses in one sector.
BUSINESS PROFESSIONAL AND COMMERCIAL SERVICES
What is
your level of
GOVERNMENT, EDUCATION AND COMMUNITY SERVICES
confidence in
10% Low or
19% 24% 17% 22% 18% Very low the Geelong
42% 33% 38% 33%
Medium region’s
57% 42% 44% 52% 49%
business
High or
environment
Very high
RETAIL TRADE next year?
17% 18% 21% 26%
42% 45% 36% 41% 36% 36%
42% 18% 41% 43% 38%
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