Page 12 - Geelong business trends 2017_digital_Neat

Sales expectations
Sales expectations for Business Professional There has been similarly consistent sales
and Commercial Services businesses in expectations for Government, Education
Geelong has remained fairly consistent over and Community Services businesses when
the four years, with only a slight decrease in comparing 2016 and 2017 responses (a
the proportion expecting sales to increase decrease of 1%), but this is significantly lower
(79%) in the 2017 survey, compared to than 2015. Retail Trade indicates the largest
responses in 2016 (80%). increase in sales expectations, up 13% between
the 2016 (58%) and 2017 (79%) surveys,
bringing it closer to the levels reported in 2015.

BUSINESS PROFESSIONAL AND COMMERCIAL SERVICES
4% 6%
11% 9% 9%
8% 15% 14% 12% 13%
81% 81% 80% 79% 78%

How do you GOVERNMENT, EDUCATION AND COMMUNITY SERVICES
expect sales 4% 4% 7%
will trend 19% 8% 11% 11% 17% 12% Decrease
next year 67% 14% 88% 79% 78% 81% No change
compared to
this year? Increase
RETAIL TRADE
10% 14%
17% 22% 10% 18% 16% 7% 17%
52% 58% 26% 64% 20%
26% 80% 79%

9