Page 13 - Geelong business trends 2017_digital_Neat

Profitability expectations
Retail Trade optimism about profitability Profit expectations for Business Professional
increases has improved significantly in the and Commercial Services has fallen significantly
2017 survey (up from 53% in 2016 to 71%), by 13%, and is 69% in the 2017 survey
and is higher than all previous surveys. compared to 82% in 2016. Indeed, expectations
Expectations have remained fairly consistent in the 2017 survey are the lowest compared to
over four years for Government, Education and all previous years.
Community Services, although down slightly in
the 2017 survey compared to the previous two.

BUSINESS PROFESSIONAL AND COMMERCIAL SERVICES
7% 8%
17% 11% 10% 14% 11%
6% 10%
17%
77% 83% 82% 69% 78%

Compared to
GOVERNMENT, EDUCATION AND COMMUNITY SERVICES
last financial
9%
18% 11% 13% 13% Decrease
17% 16% year, how
14% 17% 16%
68% 74% 74% 70% 71% No change do you think
profitability will
Increase
trend this year?
RETAIL TRADE

17% 18% 21% 14% 27%
38% 30%
54% 60% 53% 71% 14% 58%
10% 26% 15%
8%

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