Page 16 - Geelong business trends 2017_digital_Neat

INDUSTRY BUSINESS PERFORMANCE ANALYSIS

Sales performance
Almost 80% of Business Professional and This split has improved compared to 2016,
Commercial Services businesses saw an where it was 53% and 42% respectively.
increase in sales in the 2017 survey, which Notable improvements are indicated in the
is the highest in four years. For Retail Trade 2017 survey for Government, Education and
there is wide split in the 2017 responses, Community Services. Their sales increased by
with 57% experiencing an increase and 29% 5% compared to the 2016 survey, and fewer
experiencing a decrease in sales in 2017 reported a decrease in sales (4% in 2017
compared to the previous year. compared to 26% in 2016.

BUSINESS PROFESSIONAL AND COMMERCIAL SERVICES
15% 17% 21% 18% 17%
8% 4% 4% 10%
18%
77% 64% 75% 78% 73%

Compared to
the previous GOVERNMENT, EDUCATION AND COMMUNITY SERVICES 4%
year, how did 9% 26% 19% Decrease
sales trend 50% 41% 65% 26% 58% 63% 33% 59% 22% No change
last year? 9% 16%
Increase

RETAIL TRADE
10%
17% 10% 18% 29%
38% 50% 42% 37%
53% 57% 14% 52%
13% 80% 10%
5%

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