Page 17 - Geelong business trends 2017_digital_Neat

Profitability
Business Professional and Commercial There has also been a significant reduction in
Services businesses in Geelong have indicated Retail Trade businesses reporting a decrease
a significant increase in profitability in the in sales, down 13% to 29% compared to the
2017 survey (72%) compared to 2016 (65%), 2016 survey. Government, Education and
which brings profitability closer to the higher Community Services businesses report the
levels reported in 2014 and 2015. Retail Trade highest profitability in 2016 and 2017 surveys
had a significant jump in reported profitability, compared to 2014-15, but there has been a
up 15% to 57% compared to the 2016 survey drop of 4% between the 2016 (63%) and 2017
and approaching the highest profitability (59%) surveys.
reported in the 2015 survey.

BUSINESS PROFESSIONAL AND COMMERCIAL SERVICES

21% 13% 23% 14% 18%
12%
5% 14% 10%
74% 75% 65% 12% 72% 72%

GOVERNMENT, EDUCATION AND COMMUNITY SERVICES Compared to
5%
11% 16% Decrease the previous
29% 22%
43% 48% 63% 26% 59% 36% 53% year, how did
30% 31% No change
29% profitability will
trend last year?
Increase
RETAIL TRADE

17% 18% 29%
39% 52% 60% 30% 42% 42% 57% 47% 41%
10% 14%
9% 16% 12%

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