Page 24 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

DEFINING MY BUSINESS

Chapter 15 of Thinkertoy’s provokes you to consider
what your business is and how your business define

should itself. Most businesses are defined according to

its products or services, market, functions, or
technologies.

These are called the business ‘variables’. (Michalko, 2006,

p. 145).

This exercise asks you to list key words for the business under each variable: product, functions, markets, technologies,

and services. The process of creating a key word index allows us to organize our product features and create a

comprehensive visual representation of options available. It is an effective technique to generate new ideas.