Page 23 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

WHAT IF?

I’ve tried Michanek and Breiler’s ‘What If?’ exercise and found that it really

helped me open my eyes to the perspectives of other people.

For example, when seeking to identify how can I make my product attractive to

a wide range of individuals, I can use the ‘What If?’ approach.

If I wish to target retirees who are looking to travel, I might consider making the
features in the bus a certain way to meet their needs—what if I do ‘x’?

If I make the assumption that people who have reached or are approaching their

retirement most likely looking for a home that will be more accessible to them
as they age with universal design features as well as light weight and durable

‘convertible’ furniture that requires very little muscle strength to use.