Page 22 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving

TARGETING MILLENNIALS

In my case, this exercise can help me expand my
visualization of what my business can be which will
expand the markets that I can target.

For example, how can I better reach millennials?

Almost 80% of millennials would like to visit all 50 states

and just under 50% “would be more willing to make a
purchase from a company if their purchase from a
company supports a cause.” (MillennialMarketing.com, ⁋
6)

Using a strategic marketing campaign that highlights the
ease and comfort of traveling in the converted bus while
also operating in a sustainable manner with a small

environmental footprint, could be effective in connection
my product with this group.