Page 161 - Inventions - A Visual Encyclopedia (DK - Smithsonian)

Brownie Flash series

WOW! ■ What? Brownie Flash II
Who? Eastman Kodak Co Ltd
■
■ Where and when? UK, 1957
In 1898, Kodak founder George Eastman
asked his camera designer to design the
cheapest camera possible, and the Brownie
was created—a camera so simple to use,
anyone could operate it. The Brownie range SX-70
continued with the popular Brownie Flash onestep,
series in the 1950s, which was even more Polaroids 1978
Brownie useful as it allowed the user to attach a flash.
Flash IV ■ What? Polaroid SX-70
■ Who? Edwin Land of the Polaroid Corporation COMMUNICATION
Hasselblad cameras ■ Where and when? US, 1972

■ What? Hasselblad 500 EL Jennifer Land, after having her photo taken,
■ Who? Victor Hasselblad asked her father, “Why can’t I see them
■ Where and when? Sweden, 1969 now?” Her father was Edwin Land of the
Polaroid company, who went on to invent
A former trading company, Hasselblad
started making cameras during World the first commercial instant camera. The
War II. Their cameras are regarded as innovation continued with the iconic SX-70,
being of the highest quality, and they which delivered a print shortly after taking
became well known when NASA the picture and was popular in the 1970s.
chose the Hasselblad 500 EL to be
the camera used on the legendary
Moon landing in 1969.
GoPro HERO 4

Digital camera Action cameras

■ What? Minolta RD-175 ■ What? GoPro HERO
■ Who? Minolta ■ Who? Nick Woodman
■ Where and when? Japan, 1995 ■ Where and when? US, 2004
Cameras that do not use film but capture Beloved of adventure-sports enthusiasts, the GoPro
and save photographs electronically first range of cameras was dreamed up by a surfer who
appeared commercially in the mid 1990s. could not find the right kind of equipment he needed
The first properly portable digital camera to shoot while riding waves. The original camera,
was probably the Minolta RD-175, released developed in 2001, used 35 mm film, but later
in 1995, followed by the Nikon D1 in 1999. models incorporated digital and video technology,
as well as special wide lenses.

Drone photography

■ What? SOLO Drone
■ Who? 3D Robotics
■ Where and when? US, 2015
Originally designed for military use, small
drones equipped with GPS navigation
and digital cameras have become
commonplace, allowing increasing
numbers of photographers to
Olympus digital SLR camera, 2015 capture stunning aerial images.
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