Page 346 - (DK) The Business Book

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INDEX

Numbers in bold refer business adaptation and growth (cont)
B growth rate, deciding on 44–45
to main entries Greiner curve 47, 58–61
growth-share matrix and product
portfolio 253–55
Barnes & Noble 198 learning organization 204–07
Barratt, Thomas 273 long-term survival 57
A Barton, Bruce 272–73 overexpansion dangers 45
Bass, Frank 233
process adaptation 55–57
Belbin, Meredith 82, 84 recession and adaptation 56–57
Ben & Jerry’s ice cream 183 self-financeable growth rate (SFG)
accountancy and playing by the rules Bench 283 44–45
120–23 Benetton 217 shareholders see shareholders
see also business ethics; financial Bennis, Warren 69, 86, 87 sustainability 31, 45, 50–51, 57
strategy Bernays, Edward 273 technological change 54–55
adaptation see business adaptation Berners-Lee, Tim 174, 177 vision broadening and realization 43,
and growth Bezos, Jeff 39, 63, 99, 174, 267 50
advertising 272–73 black swan events and future see also leadership; management;
big data analysis 316–17 forecasting 198 marketing; strategic planning
and brand creation 260–61 The Body Shop 262, 263 business ethics 222, 224–27
see also marketing Borden, Neil 281, 283 accountability and governance
agile software development (ASD) Bose Systems 181 130–31
327 Boston Consulting Group 252–55 accountancy and playing by the rules
AIDA marketing model 242–43 BP 41, 200–01 120–23
Air India 314–15 brand creation appeal of 270
Amazon 34–36, 39, 174, 175, 209, and advertising 260–61 and brand creation 263
240, 267, 317 differentiation and focus strategies 182 “creative accountancy” practices
Anderson, Chris 208–09 and ethics 263 122–23
Ansoff’s matrix 256–57 and social media 263 greenwashing 268–69
see also strategic planning “third place” concept 262–63 leadership 226–27
Apple 37, 96–99, 127, 191 translatable brands 261 legal standards 226
iPad 97–98, 149, 241 unique selling proposition (USP) “mark to market” accounting
iPhone 29, 38, 97, 148–49, 168, 196, 261–62 122–23
249, 266, 325 brand loyalty 35–36, 98, 322 price-fixing and collusion 223
iPod and iTunes 29–30, 55, 96–97, Branson, Richard 60, 320, 334
168 Brin, Sergey 174
Aquinas, Thomas 224–25 British Aerospace (BAe) 148
Aracruz 129 British Airways 223, 248–49 C
Argyris, Chris 206–07 Buffet, Warren 49, 129, 144, 147, 149,
Arkwright, Richard 166–67 155
ASOS 275 business adaptation and growth Cadbury 171, 193
Australia business practice, evolution of 48–51 Carnegie, Andrew 40–41, 213
CrimTrac system 315 capability maturity model 218–19 Caterpillar 123
Sydney Opera House 329 enablers and enterprise capabilities chaos theory, and financial crises
Avis 248 49–50 220–21