Page 350 - (DK) The Business Book

348 INDEX

management (cont) marketing (cont)
egotism, dangers of 100–03 focused 236–41
experience, and business practice four Ps and marketing mix concept N
48–49 280–83
failure, learning from 164–65 functional uniqueness, elusive nature
groupthink, avoiding 114 of 29 Nayar, Vineet 47, 337
kaizen and efficiency improvement market gaps 22–23 Nestlé 62, 254–55, 273
304–09 market leaders 166–69 Nestlé, Heinrich 337
long- versus short-termism market mapping 26–27 Netflix 55–56, 209, 317
190–91 market research 239–40 new entrants see start-ups
middle management 49–50, 51 Measurement Models 233 Nike 29, 108, 275
Mintzberg’s management roles 47, myopia 246–48 nine-dots puzzle 88–89
112–13 neuromarketing 240–41 see also innovation
participative management niche markets 22–23, 177, 180, Nintendo 89
137 182 Nissan 79, 313, 326
project management, critical path promotions and incentives 271 Nokia 148–49, 184, 276, 309
analysis 328–29 psychographic profiling 239 Nooyi, Indra 338
public and private companies, sales forecasting 278–79 Nordstrom 267
contrast between 191 stand-out 28–31 Not on the High Street 177
qualities 69 strategies 232–33
risk management see risk technological advantage
management 167–68
staff empowerment 79, 86–87, uniqueness, maintaining 30, O
306–07 31
stylistic typologies 76, 77 word-of-mouth 274–75
time-based 326–27 see also advertising; business Ohno, Taiichi 292–93, 338
see also business adaptation and adaptation and growth; competitive Oliver, Jamie 59
growth; executive officers; advantage Olympus cameras 131, 154
leadership; organizational culture; Marks & Spencer (M&S) 201 Omidyar, Pierre 98, 174–75, 338
teamwork Maslow, Abraham 70–71, 73 organizational culture
Manchester United 143 Matsushita, Konosuke 336–37 arrogance problems 108
marketing Mayo, Elton 70, 112, 337 benefits of 108
AIDA model 242–43 Mera, Rosalie 337 capability maturity model (CMM)
Bass Model 233 mergers and takeovers 60–61, 218–19
big data analysis 316–17 186–87 collectivist and individualist cultures,
brand champions 275 Merrill Lynch 110 differences between 75, 107
customer experience management Microsoft 215 competitiveness see competitiveness
(CEM) 240 Mintzberg, Henry 47, 112–13 corporate governance and
customer perception and market mobile commerce 276–77 accountability 130–31
leaders 169 see also Internet business cultural dimensions 106–08
customer relationship marketing morality see business ethics groupthink problems 108
(CRM) 240 Morita, Akio 311, 337 hierarchy and power 106–07
and customer service 246–49 Motorola 50, 51 and job satisfaction 108
customers’ needs and preferences, Mourinho, José 69 learning organization 204–07
understanding 236–39 Muji 263 long- versus short-term orientation
Emotional Selling Propositions (ESP) Mulberry 73 107–08
29–30, 31 multinationals and profit shifting masculinity and femininity,
familiarity as source of differentiation 222 differences between 107
30–31 Murdoch, Rupert 337 non-static nature of 109
financial strategy 134–37 MySpace 89 organizational dynamics 76–77