Page 349 - (DK) The Business Book

INDEX 347

innovation (cont) Japan (cont) leadership (cont)
and diversity management 115 economic crisis 144–45 skills, and business growth 46–47
and invention 72–73 kaizen, and efficiency improvement staff empowerment 79, 86–87,
kaizen and efficiency improvement 304–09 306–07
304–09 JCB 191 successor training 69
learning from failure 164–65 Jobs, Steve 73, 94, 95, 97, 99, 103, 127, yes-men, dangers of 74–75
nine-dots puzzle 88–89 149, 168, 241, 298 see also executive officers;
open 312–13 Johnson, John H. 99, 335–36 management; organizational culture,
patent wars and first-mover Johnson & Johnson 38–39, 189 business adaptation and growth;
advantage 36 Jupiter Shopping Channel 157 teamwork
production improvement 296–99 Juran, Joseph 300–01, 336 learning organization 204–07
solutions and knowing what the Lee Kun-Hee 51, 56, 57
customer wants 241 Lehman Brothers 102, 143, 145, 154
thinking outside the box 88–89 Levitt, Theodore 29, 180, 246–48,
see also competitive advantage; K 249
market leaders; R&D Likert scale, customer loyalty 266
Instagram 41 “Long Tail” theory 208–09
Intel 102, 196–97, 201 kaizen, and efficiency improvement loyalty see brand loyalty; customer
International Financial Reporting 304–09 loyalty
Standards (IFRS) 121–22, 123 Kamprad, Ingvar 336 lysine cartel 223
Internet business Kanter, Rosabeth Moss 336
as 10X (major) change 197–98 Kay, John 127
big data analysis 316–17 Kellogg’s 311
brand creation see brand creation Kidston, Cath 50, 51 M
competitive advantage 34–36, 176 Kodak 184, 185
customer loyalty challenges 267 Kotler, Philip 29, 243, 248, 249, 283,
customer relationship marketing 336 MABA (market attractiveness/
(CRM) 240 Kotter, John 46, 69, 336 business attractiveness) framework
e-commerce 34–36, 174–76 Kraft Foods 193 192–93
e-commerce and AIDA marketing McCarthy, Edmund Jerome 281–82
model 243 McDonald’s 24–25, 30–31, 56, 91, 171,
and feedback 176–77, 312–13 295
“Long Tail” theory 208–09 L McKinsey matrix (General Electric)
mobile commerce 276–77 192–93, 255
niche marketing 177 Made-by 227
personal service, importance of 177 Lauder, Estée 336 Madoff, Bernard 153
small is beautiful 174–77 leadership management
supply barriers, removal of 209 behavioral management 74–75 accountability and governance
see also social media; technological chaos management 220–21 130–31
change charismatic 78–79 arrogance leading to indiscipline 102
investment see financial strategy cost-leadership strategy 180–83 change management and information
credibility, importance of 79 technology (IT) 314–15
crisis management 59–60, 102, chaos management 220–21
J effective 78–79 club culture 76, 77
188–89
complacency avoidance see
egotism, dangers of 100–03 complacency avoidance
emotional intelligence 110–11 consultants, and innovation 88–89
Japan ethical 226–27 crisis management 59–60, 102,
earthquakes and contingency personality traits 111 188–89
planning 210 qualities 68, 69 effective 68–69, 112–13