Page 348 - (DK) The Business Book

346 INDEX

Enron 142, 150, 154, 227 financial strategy (cont) Ghoshal, Sumantra 335
entrepreneurship 20, 21, 43, 46–47 activity-based accounting 159 Ghosn, Carlos 79
micropreneurism, start-up phase borrowing and lending 128–29 Gillette 35, 36, 168, 171
63 capital management, MABA (market GlowCap 95
see also start-ups attractiveness/ business Goleman, Daniel 110–11
equity and performance attractiveness) framework 192–93 Google 34, 36–37, 72–73, 87, 174,
cost-cutting measures 125 cost accounting 158–59 249, 276, 300
opportunistic behavior by directors employee wage levels and employee Gores, Alec 157
125 turnover 134–35 GPS technology 311
ownership, control and personal gain gain as motivation 90–91 Greiner, Larry 47, 58–61
124–27 hedge betting 128–29 Grove, Andy 102, 196–99, 200,
return on equity (ROE), maximizing International Financial Reporting 201
155 Standards (IFRS) 121–22, 123 growth see business adaptation and
risk assessment 142–43, 156–57 investment and dividends 126–27 growth
see also organizational culture; and marketing 134–37
shareholders price-fixing and competitiveness
Estée Lauder 321 222–23, 239
ethics see business ethics risk, and other people’s money 140–45 H
executive officers shadow banks 129
accountability and governance see also profit levels; shareholders;
130–31 strategic planning Hamel, Gary 171, 256, 335
customers and employees, awareness first-mover advantage see under Hammer, Michael 49–50, 51
of needs 136–37 competitive advantage Handy, Charles 76–77, 143, 300
and perks 124–27 Five Strategic Forces model 212–15 hedge betting 128–29
risk management 143–44 “5-why” technique, and complacency see also financial strategy
travel expenses and cost-cutting avoidance 199 Herzberg, Frederick 87, 90–91, 306
measures 125 Ford, Henry 78, 99, 136, 166–67, 246, Hess, Edward 45
see also leadership; management 290–91 Hill, Emma 73
Ford Motors 134–35, 247, 288–89, Hofstede, Geert 106–08, 109
297–98 Honda 120–21, 127, 206, 307–08
F Four Ps and marketing mix concept Hoover 38, 271
Hornby 295
280–83
see also marketing Humphrey, Albert 25, 27
Fuld, Richard 102, 143, 145 Humphrey, Watts S. 218–19
Facebook 37, 72–73, 89 future forecasting, and black swan Hyundai 289
Fayol, Henri 78, 112, 335 events 198
Ferguson, Sir Alex 84–85
Fernandes, “Tony” 21
Ferrari 182, 331 I
financial crises G
and chaos theory 220–21
contingency planning 210 IBM 107, 109, 253
global credit crisis 102, 125, 129 Gates, Bill 238, 335 IKEA 30, 262, 336
Japan 144–45 Geneen, Harold 186, 187 India, economic growth 135–36
leverage and debt 150–51 General Electric (GE) 129, 190, 191 Innocent 108, 262
oil crises and scenario planning 211 GE-McKinsey matrix 192–93, 255 innovation
and risk management 151, 154 General Motors (GM) 144, 155, 247, 325 collaboration and creativity,
financial strategy Gerber 189 encouragement of 71, 206–07
accountancy and playing by the rules Getty, Jean Paul 75 and differentiation strategy 181–82,
120–23 Ghemawat, Pankaj 335 183