Page 111 - ux-design-for-startups-marcin-treder

1. Number of newly registered users who invited their

friends to UXPin for free trial days

2. Average number of invitations sent per user

3. Number of invited friends who visited UXPin and

registered

4. Number of users who invited their friends and

bought an account

5. Number of invited users who bought themselves a

UXPin account

Soon after the launch, people started to use our

feature. After one week, the results looked promising:

36% of newly registered users extended their trial using

our new feature, inviting an average of three friends

to join UXPin. Unfortunately, only 5% of the invited

friends visited UXPin and registered. After one week

there were still no sales, but we weren’t surprised as

everyone was still on the trial.

geT iT opTimised 111