Page 112 - ux-design-for-startups-marcin-treder

Then suddenly our sales dropped. We immediately

started to check what was going on and which of the

new features could be changing our users’ behavior. All

the signs pointed to the viral loop thing, but since a lot

of people were still on the trial, we decided to wait.

After another week, we noticed that the activity

metrics (which show us the engagement of people

with the app) decreased as well. We assumed that

they had probably started to get bored with their long

trial. There was not nearly enough stimulation to keep

them interested in UXPin without converting them to

customers.

We started to talk with our users to find out what was

going on. Unfortunately, we were right. The longer

trial made them postpone the decision whether to

purchase for an indefinite time. They didn’t feel rushed

to decide.

That wasn’t too good, but since we had all the numbers

and we had talked to our customers, we knew what to

do: we just changed the point at which the box offering

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