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the extension of the trial shows up, and we introduced
wireframing templates to engage the users in the app
right from the start. After two days of optimising and
one week of waiting, our sales started to grow again.
Amazing!
But if we hadn’t measured things properly, we wouldn’t
have enough knowledge to act on. Though technically,
our beloved feature was brilliant, we could actually just
have sat and watched our sales dropping day by day.
Awful.
As you can see, viewing design through metrics is
your insurance. Whenever you’re about to launch
something, think carefully about how are you going to
measure success and what knowledge you will need to
optimise the feature later.
This is the secret of successful UX design – and
one which you can implement in your startup straight
away.
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