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Beware that prototyping is rather an expensive and
time-consuming form of design communication. I’d
suggest rather creating prototypes that can be reused
in development (yep, it means that you need to code
some HTML, CSS and probably JS on your own). It’s
especially effective in relatively simple projects.
Done right and combined with user testing,
prototyping can pay for itself.
getting out oF the siLLy
deLiverAbLe business
You might hear from time to time a call to get out of
the deliverable business and focus on the action. It
seems a little bit strange and unnecessarily rebellious.
Should we always get out of the highway to try our
luck at finding a shortcut through the woods? It might
work from time to time, but just watch the famous
(and painfully simple) horror movie Wrong Turn to see
where it can lead you if you are out of luck.
74 efficienT design Techniques
