Page 12 - FOOD SUPPLEMENT GROUP 4

EVALUATION OF
EVALUATION OF
ALTERNATIVES
ALTERNATIVES
for selective attention they only put the
brand of the product as a priority in

evaluate the alternative.
for selective distortion ,consumer A and
B have different perception. consumer

choose quality as the priority, consumer
B choose price.
consumer will selective retention will do
not put the price of product as priority
because they can easily already get a lot

of information about the price.

PURCHASE DECISION
PURCHASE DECISION
for selective attention, they will

purchase the food supplement brand
that they only want
since selective distortion is consumer
with different perception will purchases

a different brand of food supplement.
consumer with selective retention will
tend to purchase a product that
underrated since they only search for

information about the underrated brand
of food supplement.

POST PURCHASE
POST PURCHASE
DECISION
DECISION
for selective attention, when the
consumer are satisfied with the product
they will not change to purchase other
food supplement form other brand.

for selective distortion, same product that
consume by consumer A and B might
give a different result. Consumer A can
feel satisfied and consumer B might think
that it not achieve she or he expectations.

consumer with retention perseption that
satisfied with the product will only
remember the benefits.